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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Hmyzí protein v krmivech pro drůbež – kalkulace ceny produktu a marketingová strategie.
 Pešková, Barbora
Pešková, B. Insect protein in poultry feed – calculation of product price and marketing strategy. Bachelor thesis. Brno: Mendel University in Brno, 2023. The main goal of this thesis is to propose and financially quantify a marketing strategy for poultry feed containing proteins obtained from permitted insect species. A further goal is the calculation of their price and comparison with standardly used types of feed. The issue of poultry feed containing insect protein is described in the literature review. For potential feed is created calculation of their price. The thesis also contains questionnaire surveys across three groups – poultry feed producers, poultry farmers and final consumers of poultry meat/eggs. At the end, there is proposal for a marketing strategy incl. of her financial estimate.
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